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Composable Experience Framework ®

The future
of CX is
Composable

Say hello to CXF and goodbye to Customer
Experiences that don't scale

Use building blocks to design flexible, data-driven, composable experiences.
Design and deploy powerful customer journeys faster, smarter, and at scale.

It's easy to get started,
but hard to reach the limits of what you can do.

Elevate Your Customer Journeys

There's never been a better time to update your CX.

Customers expect more than transactions — they expect journeys that adapt to them in real time.
That's why CXF exists: to help enterprises build experiences that are as flexible as their customers are.
Great CX relies on five fundamental experience layers. We call them the CX Stack ®.
Together, these layers form a complete, composable foundation for digital experiences.

CX Stack

Content Experience

Structured content — Stories, products, assets, taxonomies, locations, and blocks.

Content Experience
CX Stack

People & Relationships

Build 360° profiles, segments, identity resolution, relationships, calculated attributes, and insights.

People & Relationships
CX Stack

Customer Autonomy & Support

Self-service Journeys, customer portals, support desks, live chat, bots, and customer-facing apps that enhance customer engagement.

Customer Autonomy & Support
CX Stack

Commerce Experience

SKUs, pricing models, discounts, inventory logic, and order lifecycles.

Commerce Experience
CX Stack

Systems Reliability

Fully managed cloud infrastructure. Powered by GCP, Secure, scalable, API-first, and event-driven.

Systems Reliability

Control every customer
touchpoint with CXF.

Customer Touchpoint Diagram

Your future-proof CX Stack

CXF is built on composable components, which are the building blocks designed to power every part of the customer experience. Together, they let you design, orchestrate, and scale journeys across content, data, commerce, and beyond.

Composable Components

Headless Content

Model, manage, and deliver content across every channel.

Headless Content
Composable Components

Customer Data

Unify all interactions into 360° profiles and actionable insights.

Customer Data
Composable Components

Commerce

Run end-to-end commerce by managing SKUs, pricing, orders, inventory, and payments.

Commerce
Composable Components

Engagement Funnels

Design and map adaptive flows with conditional logic and personalization.

Engagement Funnels
Composable Components

Events

Capture and orchestrate real-time customer interactions to trigger automated routines.

Events
Composable Components

Journey Manager Apps

Equip every role with purpose-built apps to manage journeys.

Journey Manager Apps
Composable Components

APIs Playground

Create, test, extend, and integrate with custom RESTful APIs.

APIs Playground
Composable Components

Conversations

Orchestrate interactions across chat, bots, and live agents with templates, automations, and integrations.

Conversations

Composable by Design

CXF is built to work with your ecosystem, not replace it.

Compose, extend, and evolve your customer experiences without starting from scratch.
CXF provides both the technical architecture and the business layer, enabling organizations to design, deliver, and continuously evolvedigital experiences at scale.
These principles ensure CXF stays flexible, future-proof, and ready for any experience you design and build.

Core Principles

Composable

Each capability is modular and can be combined differently for each use case.

Composable
Core Principles

API First

Developers can create custom APIs, explore, test, and integrate through the interactive API Playground, making it easy to connect CXF with any service, extend workflows, and bring new journey features to market quickly.

API First
Core Principles

Event Driven

All changes are captured as events with timestamps, states, and enrichments, driving real-time insights and actions.

Event Driven
Core Principles

Designed for Teams

With Journey Manager Apps, each team (marketing, developers, UX, support) gets role-specific tools to manage their part of the experience.

Designed for Teams
Core Principles

Compatible

CXF doesn't force you to abandon what you already use. Connectors, open APIs, and an active partner ecosystem ensure CXF fits into your stack, not the other way around.

Compatible
Core Principles

AI Ready

Most organizations can't unlock AI's potential because their CX stack isn't ready. CXF provides the clean, structured data AI needs to deliver real value. Power RAG pipelines, enable secure AI agents, adapt journeys in real time, and align with emerging standards like MCP.

AI Ready

Partners

Scale your business and shape the future of CX with us

CXF thrives through collaboration. Whether you're building, integrating, or scaling customer experiences, there's a place for you in the CXF Partner Network.

Commercial

Commercial

Drive CXF adoption by selling solutions in new markets, without directly implementing them.

Technology

Technology

Complement CXF with analytics, AI, and ecosystem tools to extend enterprise capabilities.

Implementation

Implementation

Agencies, developers, and consultancies who design, deploy, and customize journeys.

Integrations

Integrations

Build connectors, extensions, and reusable components for the CXF community.

Infrastructure

Infrastructure

Provide the secure, compliant, and scalable cloud backbone for CX deployments.

Design, orchestrate, and scale customer journeys

Customer Experience Is Your Most Valuable Business Asset

Every touchpoint shapes how customers perceive your brand. When experiences are seamless, contextual, and adaptive, they become your strongest driver of loyalty and growth.

Let's explore how CXF can fit your strategy and help you deliver the next generation of customer experiences.